Why The Customer Journey Map Is Vital To Customer Experience 20 Apr 2022 A customer journey map is a customer research tool used to discover the customer's journey and... Read More
Why top brands choose Investor in Customers. 20 Nov 2020 67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our... Read More
Treating customers fairly to meet the Financial Conduct Authority (FCA) requirements. 12 Nov 2020 How to unequivocally demonstrate that your customers are treated fairly to meet the Financial... Read More
Why do over 70% of managers think their customer service is better than it is? 10 Nov 2020 Based on more than 14 years of Investor in Customers (IIC) assessments, the statistics above are... Read More
5 Ways to Avoid Costly Customer Service Mistakes. 29 Oct 2020 Having assessed over 3 million people and evaluated hundreds of organisations, we know a little... Read More