Helping you improve your customers' experience

Our in-depth assessments can help you benchmark and improve your customer experience. Being IIC accredited is independent verification and proof that you treat your customers exceptionally well. Both are vital in the fight for differentiation, retention and new business in the Age of the Customer.

Assess. Improve. Accredit. Differentiate.

Our CX assessment services


for small to medium size organisations


for medium to enterprise size organisations

Good customer service is no longer enough

Your customers have the power of choice and are five times more likely to buy from a company delivering great customer experience.

Any business can give good customer service at a point in time, but your customers' loyalty and spending is determined by their overall attitude to your brand and their experience of your service offering. Your customer needs to feel that they are valued from the moment their journey with you begins, by everyone they come across within your business, and that your care of them is your highest priority every step of the way. More than that, they want to know that you will be anticipating their needs, and that you hope to exceed their expectations. And that as a company you focus on wider issues; fair treatment of employees, environmental policies, corporate responsibility, and that you take your regulatory requirements very seriously.

70% of managers and employees rate the customer service and experience they provide higher than their customers do

Harness the power of customer feedback. Succeed with insight.

So much more than a customer satisfaction survey.

Investor in Customers is an independent customer experience agency with more than 10 years of improving customer service skills and bettering businesses. We don't just take survey feedback from your clients, but also your employees and management team, to reveal the truth behind your customer experience delivery.

We conduct thorough assessments which include a Net Promotor Score®, develop detailed insights, and award annual accreditations that show customers you listen and care. Putting you head and shoulders above your competition and significantly increasing customer satisfaction and customer retention.

We present our findings back with a detailed insight report, and find the quick wins for sustainable change, so you can take immediate action.

Here's what our clients say

We've questioned millions of people and accredited thousands of businesses with an IIC award

95% say we make everything as straightforward as possible.

92% agree we provide good on-going support, helping make sure their IIC assessment delivers measurable results.

95% of our clients recommend us. Here's why:

  • The credible excellence of the insight
  • Ease and cost efficiency of the service
  • Strategic business benefits
  • The endorsement of the Investor in Customers Award accreditation

76% of our clients improve their customer experience by their second assessment. Many report a double-digit increase in profits.

Contact us now to find out more

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