A Company That Cares
Award winning
Customer Experience
We shine a light on your business to identify your strengths, weaknesses and areas for improvement.
Rewarding your success with an IIC Award.
The Investor in Customers Award demonstrates that you are a company that truly cares. It highlights your commitment to delivering an exceptional Customer Experience and building high levels of employee engagement, supported by comprehensive diagnostics to transform your business.
Actionable Insights
Identifying your:
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Strengths and weaknesses
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Gaps between internal & external perceptions
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Areas for sustainable improvement
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Benchmarks against similar organisations
Independent Recognition
Allowing you to:
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Reassure and retain existing customers
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Attract new customers
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Motivate employees
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Promote your competitive advantage
Regulatory Compliance
Helping you to:
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Collect independent evidence
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Test key actions and processes
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Conduct GAP analysis
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Develop action plans
Helping you develop a business with motivated and committed employees and customers who stay longer, buy more, and refer others, enhancing your Customer Experience.
Our Services
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Corporate Solutions
For medium & large businesses
Our annual Insight360 assessment compares the perceptions of your customers, employees and senior management alongside our own external view of your customer centricity. Leading to a Gold, Silver or Bronze award.
Whilst our managed programmes provide real-time feedback, direct to employees who are empowered to take appropriate action, all year round.
We can tailor solutions to capture evidence relating to any regulatory requirements in your sector.
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A Company That Cares
An entry point for smaller businesses
The A Company That Cares Award gives businesses the opportunity to assess how effectively they serve customers and engage employees, while gaining valuable external insight into how they’re perceived from the outside in.
It offers a clear snapshot of overall business performance, with benchmarking against similar organisations.
Successful companies receive an independent accreditation that sets them apart from competitors — along with a featured listing in the
A Company That Cares
Online Directory
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Individual Recognition
For your customer champions
Our Ambassador programme is designed for employees who want to learn new skills and develop individual action plans relating to delivering exceptional customer experiences.
Available as a self paced
e-learning programme or a classroom course it rewards and motivates staff with a CPD accreditation.
Looking for something different?
IIC’s services offer a wide range of solutions but we also recognise that customer experience and employee engagement are complex issues. We work with a number of experienced partners to extend the services available to you to provide holistic solutions to meet your needs.
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What is Investor in Customers (IIC)?Investor in Customers (IIC) is an independent assessment and accreditation organisation that helps businesses enhance their customer experience. We provide insights, e-learning, and recognition to companies committed to customer excellence.
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What are the benefits of an IIC award?- Enhances brand credibility and trust - Identifies strengths and areas for improvement in customer experience - Helps retain customers and attract new business - Motivates employees to maintain high service standards
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How does the IIC assessment process work?The IIC Insight360 award process involves independent assessments through customer and employee surveys, as well as our own interpretation of your online presence, including your website, review sites, and social media. Based on the feedback, businesses receive a Gold, Silver, or Bronze award, along with detailed recommendations for improvement. For quick links to participation, questionnaires, and accessibility statement, visit the website's footer section.
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Who can apply for an IIC award?Any organisation that wants to improve its customer experience can apply. We work with businesses of all sizes and industries. For smaller businesses (up to 20 employees), we offer the IIC Small Business Award. For larger companies, we offer the Insight360 assessment, CX Audits, and Managed Programmes, all of which can lead to a Gold, Silver, or Bronze award (subject to meeting the relevant criteria).
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How long does the assessment take?For the Insight360 award and a CX Audit the timeline varies, but typically, the full process takes between 6-12 weeks.
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What is the IIC Ambassador Award?The IIC Ambassador Award is a CPD-accredited e-learning programme designed to train employees as customer champions. It helps businesses foster a customer-centric culture and improve service excellence.
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What is the IIC Small Business Award?The IIC Small Business Award recognises small businesses that deliver outstanding customer experiences. It provides independent validation of a company’s commitment to customer satisfaction.
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How can I improve my company’s IIC score?Following an assessment, we provide tailored recommendations to help improve customer interactions, employee engagement, and service strategies. Implementing these suggestions can enhance your overall IIC score. We also work with you during the 12-month interim between assessments, offering monthly or quarterly meetings, or whatever suits you best. We are on hand when needed.
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How often should a business undergo an IIC assessment?We recommend an annual or biennial assessment to ensure continuous improvement and maintain your award.
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How do I get started working with IIC?Contact us today to begin your journey towards customer excellence. Drop us an email at enquiry@investorincustomers.com, call us on 0800 024 8895, or send us a message through the chatbox on our website.
Ready to find out more?
Discover how Investor in Customers can help you create remarkable customer experiences and drive business growth. Click below to schedule a meeting.