Improve your customers' experience

Assess. Improve. Differentiate.

Create an award winning customer experience

Assess. Improve. Differentiate.

New IIC Ambassador Award - Special Offer!

Highlighting our brand new Individual Award 

SPECIAL OFFER - Become a CX Ambassador and have your training for free
(when you book 6 others on the programme, terms and conditions apply).

Our customer experience assessments will help you create an award winning CX while developing your competitive advantage - ensuring your customers stay longer, buy more, and say positive things about you.

"What gets measured gets done"

You have 3 objectives:

  1. Keep existing customers.
  2. Attract new customers.
  3. Increase lifetime value of customers.

It all starts with one of our unique CX assessments...

We enable you to:

  1. Identify and exceed the individual needs of your customers.
  2. Delight those customers, so they stay longer and spend more.
  3. Generate competitive advantage via our customer excellence award.

These are our CX assessments:

CX assessment for small to medium size organisations

CX assessment for medium to large size organisations

The IIC Award

Proof that you are customer-centric

Reach our standard during assessment and we'll accredit you with an Investor in Customers award – bronze, silver or even the exceptional gold standard - to promote trust and reassurance in your brand and to help you prove that you meet your regulatory standards for customer experience excellence.

Whether you want to improve the way you treat your customers, or prove to your regulatory body, trade association or target audience that you treat your customers exceptionally well, you've come to the right place.

now read the latest from our blog...

Medicash puts customers first during Coronavirus pandemic

December 9, 2020
Medicash, the oldest health cash plan provider in the UK today (and one of Investor in Customers oldest clients), offers a wide range of affordable and flexible healthcare plans for both individuals and employers.Over the last seven years the company has seen a momentous resurgence, doubling its po...
read more