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A Company That Cares
Investor In Customers Blogs


Customer Experience Mistakes: How to Annoy Customers Without Even Trying
Annoyed Customers Let’s be honest: most businesses don’t intend to frustrate their customers. But they do. All the time. Not through...
Sharon Clapp
Sep 22 min read


What constitutes a good Customer Experience?
A good Customer Experience It’s surprising how often poor behaviours are tolerated – or even normalised – in business relationships....
Sharon Clapp
Aug 42 min read


Are Your Employees Switching Off From CX? - Why Employee Engagement in Customer Experience Matters
O Are your employees switching off from CX? Over the past few months, we’ve noticed a subtle trend in some of the companies we work...
Sharon Clapp
Jun 52 min read


Global Customer Experience Insights: Who Values Customer Experience the Most?
In an increasingly competitive global market, businesses are realising that customer experience (CX) is no longer a “nice to have” — it’s a business essential.
Sharon Clapp
May 13 min read
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