Investor In Customers Blogs

In an increasingly competitive global market, businesses are realising that customer experience (CX) is no longer a “nice to have” — it’s a business essential.

In today's hyper-competitive business landscape, standing out amidst your competition requires more than just delivering a good product...

The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...

67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...