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A Company That Cares
Investor In Customers Blogs


When Should You Survey Your Customers Or Clients For Maximum Effectiveness?
When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...
Sharon Clapp
Jul 29, 20242 min read
13 views
1 comment


The Importance of Measuring Customer Experience and Why You Should Independently Verify It
The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...
Sharon Clapp
Jul 29, 20242 min read
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Why top brands choose IIC
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...
Sharon Clapp
Jul 25, 20241 min read
10 views
1 comment


Why is Net Promoter Score® Important and when does it just not matter?
Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to evaluate customer satisfaction and...
Sharon Clapp
Jul 25, 20242 min read
9 views
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