Investor In Customers Blogs

In an increasingly competitive global market, businesses are realising that customer experience (CX) is no longer a “nice to have” — it’s a business essential.

When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...

The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...

67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...