Investor In Customers Blogs

Jul 292 min

When Should You Survey Your Customers Or Clients For Maximum Effectiveness?

When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...

Jul 292 min

The Importance of Measuring Customer Experience and Why You Should Independently Verify It

The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...

Jul 251 min

Why top brands choose IIC

67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...

Jul 252 min

Why is Net Promoter Score® Important and when does it just not matter?

Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to evaluate customer satisfaction and...