20 May 2022
Improving your customer experience (CX) is important from the top down. Read on to discover what...
The Importance of Measuring Customer Experience and Why You Should Independently Verify It
4 May 2022
The field of customer experience is growing exponentially as businesses come to understand the...
Why Is Net Promoter ® Score Important – And When Does It Just Not Matter?
27 Apr 2022
Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to...
Why The Customer Journey Map Is Vital To Customer Experience
20 Apr 2022
A customer journey map is a customer research tool used to discover the customer's journey and...
Why top brands choose Investor in Customers.
20 Nov 2020
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our...