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A Company That Cares
Investor In Customers Blogs


What constitutes a good Customer Experience?
A good Customer Experience It’s surprising how often poor behaviours are tolerated – or even normalised – in business relationships....

Sharon Clapp
Aug 42 min read


Global Customer Experience Insights: Who Values Customer Experience the Most?
In an increasingly competitive global market, businesses are realising that customer experience (CX) is no longer a “nice to have” — it’s a business essential.

Sharon Clapp
May 13 min read


Super Proud to Have Retained Our Gold Award! 🏆
At Investor in Customers (IIC), we don’t just help businesses improve their customer experience —we put ourselves through the same...

Sharon Clapp
Apr 12 min read


The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help
The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help Understanding customer behaviour is...

Sharon Clapp
Feb 262 min read


The business benefits of an IIC gold award
In today's hyper-competitive business landscape, standing out amidst your competition requires more than just delivering a good product...

Sharon Clapp
Jul 30, 20242 min read


The Business Benefits Of Customer Experience Awards
The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...

Sharon Clapp
Jul 30, 20242 min read


Why top brands choose IIC
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...

Sharon Clapp
Jul 25, 20241 min read
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