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A Company That Cares
Investor In Customers Blogs


Super Proud to Have Retained Our Gold Award! 🏆
At Investor in Customers (IIC), we don’t just help businesses improve their customer experience —we put ourselves through the same...
Sharon Clapp
Apr 12 min read
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The Power of Recognition: Celebrating Customer Experience Excellence with the IIC Insight360 Award
Achievements are the milestones that define our journey—whether in business, the arts, sports, or academia. Recognition serves as...
Sharon Clapp
Mar 242 min read
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The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help
The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help Understanding customer behaviour is...
Sharon Clapp
Feb 262 min read
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Moving Beyond Internal Feedback: How External Expertise and Awards Elevate Customer Experience
Independent Customer Feedback When it comes to customer experience (CX), measuring feedback is critical. However, relying solely on...
Sharon Clapp
Feb 112 min read
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Introducing the IIC Ambassador Award - Training staff in CX
The CPD accredited IIC (Investor in Customers) Ambassador Award takes customer experience training to the next level.
Sharon Clapp
Sep 12, 20242 min read
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Customer Retention Through Unconventional Customer Experience
In the endless quest for customer retention, companies often rely on tried-and-true tactics to retain their customers. But what if there...
Sharon Clapp
Jul 30, 20242 min read
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The business benefits of an IIC gold award
In today's hyper-competitive business landscape, standing out amidst your competition requires more than just delivering a good product...
Sharon Clapp
Jul 30, 20242 min read
11 views
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10 ways to use social media for improved CX
In today's digital age, social media has become an indispensable tool for businesses to connect with their customers. Beyond just...
Sharon Clapp
Jul 30, 20243 min read
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5 Ways to never lose another customer
In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...
Sharon Clapp
Jul 30, 20243 min read
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The Loyalty Paradox: Cognitive Dissonance in CX
In the ever-evolving landscape of customer experience (CX), one thing remains constant, the pursuit of customer loyalty. It's what every...
Sharon Clapp
Jul 30, 20243 min read
9 views
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Consumer Duty Regulation: A Model for Other Industry Associates?
The Financial Conduct Authority (FCA) has taken a significant step in prioritising consumer protection by introducing the Consumer Duty...
Sharon Clapp
Jul 30, 20242 min read
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The Importance of Measuring CX Externally
At Investor in Customers (IIC) we always talk about the importance of externally measuring both your customer and employee experience....
Sharon Clapp
Jul 30, 20242 min read
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The Link Between Consumer Duty And Customer Experience
The new Consumer Duty regulations, designed for the Financial Services industry are designed to protect consumers, and ensure that...
Sharon Clapp
Jul 30, 20242 min read
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The Business Benefits Of Customer Experience Awards
The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...
Sharon Clapp
Jul 30, 20242 min read
12 views
0 comments


Do Customers Expect Perfect Service?
In a world where businesses are increasingly able to compete with each other online, customer service can make or break a company. A...
Sharon Clapp
Jul 30, 20242 min read
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Customer Experience Working
Customer Experience (CX) outcomes for every company are different. Obviously, the main essence of CX should be the same no matter what...
Sharon Clapp
Jul 29, 20242 min read
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How Does Customer Experience Drive Business Growth?
Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...
Sharon Clapp
Jul 29, 20242 min read
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When Should You Survey Your Customers Or Clients For Maximum Effectiveness?
When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...
Sharon Clapp
Jul 29, 20242 min read
13 views
1 comment


5 benefits of hiring a customer experience consultant for sustainable business growth
Business growth is the goal of both new and established companies - but ensuring that your business growth is sustainable can be...
Sharon Clapp
Jul 29, 20242 min read
11 views
0 comments


3 Main Components You Should Implement To Deliver An Excellent Customer Experience
Delivering excellent customer experience (CX) is one of the most important parts of a successful business. Satisfied and happy customers...
Sharon Clapp
Jul 29, 20242 min read
10 views
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