top of page


Investor In Customers Blogs


Sharon Clapp
Jan 143 min read
The Rise of AI in Delivering Remarkable Customer Experiences
AI-driven innovations are transforming customer experiences, showcasing futuristic tools and interactive solutions. The way businesses...
29 views0 comments

Sharon Clapp
Sep 12, 20242 min read
Introducing the IIC Ambassador Award - Training staff in CX
The CPD accredited IIC (Investor in Customers) Ambassador Award takes customer experience training to the next level.
47 views0 comments

Sharon Clapp
Jul 30, 20242 min read
Consumer Duty Closed Book Implementation: A Guide for Contact Centre Leaders
In the ever-evolving realm of financial services, the 2024 implementation of Consumer Duty Closed Book regulation presents a considerable...
16 views0 comments

Sharon Clapp
Jul 30, 20242 min read
Customer Retention Through Unconventional Customer Experience
In the endless quest for customer retention, companies often rely on tried-and-true tactics to retain their customers. But what if there...
12 views0 comments

Sharon Clapp
Jul 30, 20242 min read
The business benefits of an IIC gold award
In today's hyper-competitive business landscape, standing out amidst your competition requires more than just delivering a good product...
10 views0 comments

Sharon Clapp
Jul 30, 20243 min read
10 ways to use social media for improved CX
In today's digital age, social media has become an indispensable tool for businesses to connect with their customers. Beyond just...
6 views0 comments

Sharon Clapp
Jul 30, 20243 min read
5 Ways to never lose another customer
In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...
10 views0 comments

Sharon Clapp
Jul 30, 20243 min read
The Loyalty Paradox: Cognitive Dissonance in CX
In the ever-evolving landscape of customer experience (CX), one thing remains constant, the pursuit of customer loyalty. It's what every...
9 views0 comments

Sharon Clapp
Jul 30, 20242 min read
The Four Outcomes In Their Simplest Form
Solidifying your understanding of every aspect of Consumer Duty, is the key to flawlessly evidencing it. How can you expect to accurately...
12 views0 comments


Sharon Clapp
Jul 30, 20242 min read
Consumer Duty Regulation: A Model for Other Industry Associates?
The Financial Conduct Authority (FCA) has taken a significant step in prioritising consumer protection by introducing the Consumer Duty...
11 views0 comments


Sharon Clapp
Jul 30, 20242 min read
The Importance of Measuring CX Externally
At Investor in Customers (IIC) we always talk about the importance of externally measuring both your customer and employee experience....
8 views0 comments


Sharon Clapp
Jul 30, 20242 min read
The Link Between Consumer Duty And Customer Experience
The new Consumer Duty regulations, designed for the Financial Services industry are designed to protect consumers, and ensure that...
12 views0 comments

Sharon Clapp
Jul 30, 20242 min read
The Business Benefits Of Customer Experience Awards
The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...
12 views0 comments

Sharon Clapp
Jul 30, 20242 min read
Do Customers Expect Perfect Service?
In a world where businesses are increasingly able to compete with each other online, customer service can make or break a company. A...
7 views0 comments

Sharon Clapp
Jul 29, 20242 min read
Customer Experience Working
Customer Experience (CX) outcomes for every company are different. Obviously, the main essence of CX should be the same no matter what...
9 views0 comments

Sharon Clapp
Jul 29, 20242 min read
How Does Customer Experience Drive Business Growth?
Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...
9 views0 comments

Sharon Clapp
Jul 29, 20242 min read
When Should You Survey Your Customers Or Clients For Maximum Effectiveness?
When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...
13 views1 comment

Sharon Clapp
Jul 29, 20242 min read
5 benefits of hiring a customer experience consultant for sustainable business growth
Business growth is the goal of both new and established companies - but ensuring that your business growth is sustainable can be...
11 views0 comments


Sharon Clapp
Jul 29, 20242 min read
3 Main Components You Should Implement To Deliver An Excellent Customer Experience
Delivering excellent customer experience (CX) is one of the most important parts of a successful business. Satisfied and happy customers...
10 views0 comments


Sharon Clapp
Jul 29, 20242 min read
It's All In The Smile! One Little Way To Improve Your Customer Experience
You will have heard the song that says you’re never fully dressed without a smile - and this is never truer than when you are trying to...
6 views0 comments
bottom of page