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Investor In Customers Blogs

Sharon Clapp
Jul 30, 20243 min read
5 Ways to never lose another customer
In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...
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Sharon Clapp
Jul 30, 20243 min read
The Loyalty Paradox: Cognitive Dissonance in CX
In the ever-evolving landscape of customer experience (CX), one thing remains constant, the pursuit of customer loyalty. It's what every...
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Sharon Clapp
Jul 30, 20242 min read
The Link Between Consumer Duty And Customer Experience
The new Consumer Duty regulations, designed for the Financial Services industry are designed to protect consumers, and ensure that...
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Sharon Clapp
Jul 29, 20242 min read
How Does Customer Experience Drive Business Growth?
Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...
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Sharon Clapp
Jul 29, 20242 min read
When Should You Survey Your Customers Or Clients For Maximum Effectiveness?
When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...
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Sharon Clapp
Jul 29, 20242 min read
The Importance of Measuring Customer Experience and Why You Should Independently Verify It
The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...
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Sharon Clapp
Jul 29, 20245 min read
Treating customers fairly to meet (FCA) requirements
How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An...
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Sharon Clapp
Jul 25, 20241 min read
Why top brands choose IIC
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...
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Sharon Clapp
Jul 25, 20242 min read
Why is Net Promoter Score® Important and when does it just not matter?
Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to evaluate customer satisfaction and...
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