Investor In Customers Blogs

The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...

In a world where businesses are increasingly able to compete with each other online, customer service can make or break a company. A...

Customer Experience (CX) outcomes for every company are different. Obviously, the main essence of CX should be the same no matter what...

Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...

When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...

Business growth is the goal of both new and established companies - but ensuring that your business growth is sustainable can be...

Delivering excellent customer experience (CX) is one of the most important parts of a successful business. Satisfied and happy customers...

You will have heard the song that says you’re never fully dressed without a smile - and this is never truer than when you are trying to...

The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...

How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An...

Based on many years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising....

A customer journey map is a customer research tool used to discover the customer's journey and identify opportunities for improvement....

67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...

Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to evaluate customer satisfaction and...

Having assessed over 3 million people and evaluated hundreds of organisations, we know a little something about the most common pitfalls...