Investor In Customers Blogs

In an increasingly competitive global market, businesses are realising that customer experience (CX) is no longer a “nice to have” — it’s a business essential.

In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...

In a world where businesses are increasingly able to compete with each other online, customer service can make or break a company. A...

Based on many years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising....

Having assessed over 3 million people and evaluated hundreds of organisations, we know a little something about the most common pitfalls...