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The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help
The Importance of Gaining Perspectives on Customer Behaviour – And How an IIC CX Award Can Help Understanding customer behaviour is...

Sharon Clapp
Feb 262 min read
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Moving Beyond Internal Feedback: How External Expertise and Awards Elevate Customer Experience
Independent Customer Feedback When it comes to customer experience (CX), measuring feedback is critical. However, relying solely on...

Sharon Clapp
Feb 112 min read
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5 Ways to never lose another customer
In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...

Sharon Clapp
Jul 30, 20243 min read
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The Loyalty Paradox: Cognitive Dissonance in CX
In the ever-evolving landscape of customer experience (CX), one thing remains constant, the pursuit of customer loyalty. It's what every...

Sharon Clapp
Jul 30, 20243 min read
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How Does Customer Experience Drive Business Growth?
Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...

Sharon Clapp
Jul 29, 20242 min read
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When Should You Survey Your Customers Or Clients For Maximum Effectiveness?
When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...

Sharon Clapp
Jul 29, 20242 min read
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Treating customers fairly to meet (FCA) requirements
How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An...

Sharon Clapp
Jul 29, 20245 min read
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5 Ways to Avoid Customer Service Mistakes
Having assessed over 3 million people and evaluated hundreds of organisations, we know a little something about the most common pitfalls...

Sharon Clapp
Jul 25, 20241 min read
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