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A Company That Cares
Investor In Customers Blogs
Why do over 70% of managers think that their customer service is better than it actually is?
Based on many years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising....
Sharon Clapp
Jul 25, 20245 min read
Why the Customer Journey Map is vital to Customer Experience
A customer journey map is a customer research tool used to discover the customer's journey and identify opportunities for improvement....
Sharon Clapp
Jul 25, 20242 min read
Why top brands choose IIC
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...
Sharon Clapp
Jul 25, 20241 min read
5 Ways to Avoid Customer Service Mistakes
Having assessed over 3 million people and evaluated hundreds of organisations, we know a little something about the most common pitfalls...
Sharon Clapp
Jul 25, 20241 min read
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