Building better businesses

Investor in Customers is focused on helping organisations attract and retain more customers through enhancing the customer experience they deliver.

Helping you be remarkable

IIC is trusted by a wide variety of businesses to deliver insight into their customers' experience. We work with you to identify the crucial gap between the service you think you provide and what the customers believe they receive. We then help put in place strategies that are designed to help you build a remarkable business.

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What happens when we carry out an independent assessment of your organisation.


We have been measuring the Net Promoter Score® for our clients since 2006.


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From the blog

Top 10 Customer Services whinges

July 21, 2016
Do you know what the Top 10 Customer Services whinges are? (According to surveys) Automated Telephone Systems We've all been annoyed by this: 'press 1 for this press 3 for that', you're annoyed before you even get to speak to someone. Don't rely on a machine—talk to your clients. ...
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