Building better businesses

Investor in Customers is focused on helping organisations attract and retain more customers through enhancing the customer experience they deliver.

Helping you be remarkable

IIC is trusted by a wide variety of businesses to deliver insight into their customers' experience. We work with you to identify the crucial gap between the service you think you provide and what the customers believe they receive. We then help put in place strategies that are designed to help you build a remarkable business.

How things work

What happens when we carry out an independent assessment of your organisation.


We have been measuring the Net Promoter Score® for our clients since 2006.


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From the blog

Now that's what you call going above and beyond...

August 12, 2016
Just seen this post being shared on Facebook locally to Stagecoach: "At 9 am this morning an extremely confused elderly lady got on the 'R' bus on Topsham Road in Exeter. She wanted to get to Sainsburys in Alphington (which no bus does from this stop) she also wanted to use her bus pass, this poor...
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