We bring the insight. You reap the rewards.

Do you want to attract and retain more business? Increase employee engagement?

Boost profitability and prove you treat customers fairly? We can help.

Your customers have the power of choice.

They have higher expectations than ever and are willing and able to switch brands with ease. That's why customers are 5x more likely to buy from a company that delivers exceptional customer experience.

By acting on IIC assessment feedback, you can and will improve your customer experience. 76% of our clients improve their service and their IIC scores by their second assessment, and many report a double-digit increase in profits.

How we help.

We take survey feedback from your customers, employees and management team, uncovering the truth behind your customer experience. And we present our findings back with a detailed insight report.

By finding the quick wins for sustainable change, we form a plan of action. Reach our standard, and we'll accredit you with an Investor in Customers Award to promote trust and reassurance in your brand.

How things work

What happens when we carry out an independent assessment of your organisation.


We have been measuring the Net Promoter Score® for our clients since 2006.


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From the blog

Barnett Waddingham continues to improve in prestigious pension awards

September 14, 2017
Barnett Waddingham has received silver in the Investor in Customers (IIC) award for client relationship management in self-invested personal pensions (SIPPs) and small self-administered schemes (SSAS). This follows ratings-agency AKG awarding them with the financial strength rating of ‘B’ for SI...
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