The world's best companies develop long term profitable customer relationships by making sure that their staff are well motivated and customer focused. This is the underlying philosophy of Frederick F. Reichheld's 10 year research study in the USA, which showed that companies committed to customer loyalty outperform their competitors in terms of profitability.

Employees are key to creating profitable relationships because well-motivated employees continually look for better ways of delivering quality service to customers in more cost effective ways.

The benefits of exceptional long term customer relationships are obvious but how can your business put this philosophy into practice?

The Investor in Customers assessment process takes about five weeks, with minimal business disruption - you supply your stake holders contact name and details, we do the rest. No focus groups, no disruptions.

After the assessment, you will receive a detailed report highlighting your organisation's strengths and weaknesses, and a full feedback presentation by Investor in Customers to senior management.

If a company has a successful assessment it will receive an award - at either one, two or three-star level - and it may then use the IIC logo on all business communications, as a mark of distinction.

Downloads