Building better businesses

Investor in Customers is focused on helping organisations attract and retain more customers through enhancing the customer experience they deliver.

Helping you be remarkable

IIC is trusted by a wide variety of businesses to deliver insight into their customers' experience. We work with you to identify the crucial gap between the service you think you provide and what the customers believe they receive. We then help put in place strategies that are designed to help you build a remarkable business.

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What happens when we carry out an independent assessment of your organisation.


We have been measuring the Net Promoter Score® for our clients since 2006.


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From the blog

Do your customers know what you want?

January 13, 2017
Like many people I went to a pantomime during the Christmas break. As at every pantomime, it started with the Dame walking on stage and bantering with the audience. Being typically British, we were all a bit reticent about answering back. It took three attempts but eventually the Dame got the reacti...
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