To find out more please call 0800 024 8895

The expertise behind Investor in Customers.

The Board of Directors.

John Moret, Chairman.
John has been on the IIC board since 2007, but stepped up to Non-Executive Chairman in 2010. He initially joined us following his first dealings with the company when, as Sales & Marketing Director at Suffolk Life, he was responsible for placing the first order for an IIC assessment in 2006. He was so impressed with the extent and usefulness of the feedback that he invested in the company. He runs his own consultancy MoretoSIPPs and is non-executive chair of an advisory business, Intelligent Pensions. He also chairs The Pensions Network.

Tony Barritt, Managing Director
Tony, MD since 2015, has more than 30-years' experience implementing change and business strategy within different sectors. He was Marketing Director of Video Arts (the John Cleese training film business) for more than 15-years and participated in a management buy-out, before leaving to set up his own business consultancy. Prior to joining IIC in 2011, Tony worked with Business Link to provide advice to SME’s. Tony is a Certified Net Promoter® Associate, with experience developing and implementing customer experience programmes in a variety of organisations.

Sandy Bryson, Director. 
Sandy has spent over 30 years in the Financial Services sector in various administration, technical, sales, consultative and managerial roles. He was the Managing Director of three national financial planning companies before joining IIC four years ago. He has always been passionate about customer and employee engagement and helping people to grow their businesses, using his previous business experience - which is now enhanced further by using the IIC methodology.

David Lee, Non-Executive Director of IIC.
David has a strong background in financial services and brings a wealth of SME board experience to Investor in Customers. David set up the financial services product rating firm Defaqto and was instrumental in the success and industry wide acceptance of it's five star rating. David also has a background in data management and data handling system development.

The Team.

Sharon Clapp, Head of Customer Experience.
Sharon heads up both the marketing and assessment teams, along with assisting Tony in the day-to-day running of the business.

Lisa Kruger, Customer Service Executive. Lisa's primary function is to ensure that client assessments are taken successfully through the complete lifecycle - from requirements, to implementation and completion.


Kirsty Walden, Data Analyst and Customer Service Executive. Kirsty analyses the assessment data upon survey completion and prepares feedback and recommendations for our clients.