The expertise behind Investor in Customers.

The Board of Directors

John Moret, Chairman of Investor in Customers

John Moret, Chairman.
John has been on the IIC board since 2007, but stepped up to Non-Executive Chairman in 2010. He initially joined us following his first dealings with the company when, as Sales & Marketing Director at Suffolk Life, he was responsible for placing the first order for an IIC assessment in 2006. He was so impressed with the extent and usefulness of the feedback that he invested in the company. He runs his own consultancy MoretoSIPPs and is non-executive chair of an advisory business, Intelligent Pensions. He also chairs The Pensions Network.

Tony Barritt, Managing Director of Investor in Customers

Tony Barritt, Managing Director
Tony, MD since 2015, has more than 30-years' experience implementing change and business strategy within different sectors. He was Marketing Director of Video Arts (the John Cleese training film business) for more than 15-years and participated in a management buy-out, before leaving to set up his own business consultancy. Prior to joining IIC in 2011, Tony worked with Business Link to provide advice to SME’s. Tony is a Certified Net Promoter® Associate, with experience developing and implementing customer experience programmes in a variety of organisations. Connect with Tony now

Sandy Bryson, Director for Investor in Customers

Sandy Bryson, Director. 
Sandy has spent over 30 years in the Financial Services sector in various administration, technical, sales, consultative and managerial roles. He was the Managing Director of three national financial planning companies before joining IIC. He has always been passionate about customer and employee engagement and helping people to grow their businesses, using his previous business experience - which is now enhanced further by using the IIC methodology.

David Lee, Non Executive Director of Investor in Customers

David Lee, Non-Executive Director of IIC.
David has a strong background in financial services and brings a wealth of SME board experience to Investor in Customers. David set up the financial services product rating firm Defaqto and was instrumental in the success and industry wide acceptance of its five star rating. David also has a background in data management and data handling system development.

The Team

Sharon Clapp, Head of Customer Experience for Investor in Customers

Sharon Clapp, Head of Customer Experience.
Sharon heads up the assessment team, ensuring the smooth-running of each project at every step whilst maintaining ongoing client relationships.

Beth Boxall, Head of Operations for Investor in Customers

Beth Boxall, Head of Operations. Beth heads up the IIC pre-assessment team, and is responsible for overseeing the efficiency of the business, covering I.T., Finance, HR and data protection compliance matters.  

Anthony Tuite, Head of Marketing for Investor in Customers

Anthony Tuite, Head of Marketing. Anthony is our strategic lead for getting the message out about what we do at IIC. Includes content strategy, website, events, and developing our owned, earned and paid media channels.

Sonya Willings, Marketing Executive for Investor in Customers

Sonya Willings, Marketing Executive. Sonya works with Anthony on all things marketing, raising the profile and presence of the IIC brand. 

Kirsty Walden, Data Analyst for Investor in Customers

Kirsty Kelly, Data Analyst and Customer Service Executive. Kirsty analyses the assessment data upon project completion and prepares feedback and recommendations for our clients.

Neil Gurdin, Customer Experience Manager for Investor in Customers

Neil Gurdin, Customer Experience Manager. Neil is responsible for business development by taking the IIC brand to market, and spreading the IIC message. 

Lisa Kruger, Customer Service Executive for Investor in Customers

Lisa Kruger, Customer Service Executive. Lisa's primary function is to ensure that client assessments are taken successfully through the complete lifecycle - from requirements, to implementation and completion.