Using verified survey methodology, we'll get feedback from your customers, employees and management team.
It is vital to understand how different parts of the business are working and what different types of customers think. IIC gives you four audiences and multiple segments, dividing these into specific business areas and customer types. This approach gives real depth and dimension to the resulting insight.
We get to the root of any problem by identifying the weak links in the customer care and experience that your employees and managers deliver. (Read our blog on customer experience weak link trends).
Using our insight we will form an achievable plan of action, opening the door to immediate customer service improvement, and better employee engagement. We will help you resource any initiatives you don't have the time or expertise to deliver yourselves. Plus, we'll share best practice examples and benchmarks from the Investor in Customers community.
For those who have to adhere to regulatory body requirements, such as the FCA's Senior Management Certification Regime (SMCR), the assessment provides an invaluable audit trail to prove you consider your customers' needs top priority.