0800 024 8895


About our CX assessments

Using our unique CX assessment methodology, we will...


your customer, employee and management customer experience perceptions, using our bespoke questionnaire management platform.


the priority areas of miss-alignment and potential CX malignancy in your organisation, as well as areas of best practice.

Show you

the precise changes you need to make, backed with quantitative and qualitative data, and wrapped up in a detailed action-plan.

Award you

with an independent accreditation to verify your high level of CX delivery, to help you with differentiation and compliance.

Our CX assessment services


for small to medium size organisations


for medium to enterprise size organisations

Customer experience principles

Our assessments are built around four principles of customer experience, which are divided into 16 themes. This allows us to pinpoint your issues and areas of opportunity to develop, which we can feedback to you in our detailed IIC assessment report findings.

Principal 1

IIC assessment method - principal 1 - understand customer needs

Principal 2

Principal 3

IIC assessment method - principal 3 - delight customers

Principal 4

IIC assessment method - principal 4 - create loyalty

Bespoke questions can be added to the questionnaire to explain the 'why' - as numbers mean a lot more with the detail. We work with you to design these specific additional questions to add to our standard measures – to get the information that explains your underlying scores and helps identify key components of the resulting action plan we will build for you.

IIC award accreditation: differentiate, prove, comply

IIC Gold Award
IIC Silver Award
IIC Bronze Award

Proof that you are customer-centric.

Reach our standard and we'll accredit you with an Investor in Customers Award – Bronze, Silver or even the exceptional Gold standard - to promote trust and reassurance in your brand and to help you prove that you meet your regulatory standards for customer service excellence.

Investor in Customers & regulatory bodies

For those who have to adhere to regulatory body requirements, such as the FCA's Senior Management Certification Regime (SMCR), the assessment provides an invaluable audit trail to prove you consider your customers' needs top priority.

Contact us now to find out more

If you want to attract and retain more business, increase employee engagement and boost profitability, but you're not sure which assessment route is right for you, then talk to us now.

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0800 024 8895


Our approach to CX is different

Using verified methodology, we'll get feedback from your customers, employees and management team via bespoke questionnaires.

It is vital to understand how different parts of your business are working and what your different types of customers think. IIC gives you four audiences and multiple segments, dividing these into specific business areas and customer types. This approach gives real depth and dimension to the resulting insight.

We get to the root of any problem by identifying the weak links in the customer care and experience that your employees and managers deliver. (Read our blog on customer experience weak link trends).

Using our insight we will form an achievable plan of action (for Insight360 clients, and as a bolt-on for Essential clients), opening the door to immediate customer service improvement, and better employee engagement. We will help you resource any initiatives you don't have the time or expertise to deliver yourselves. Plus, we'll share best practice examples and benchmarks from the Investor in Customers community.

improving customer service seminar