IIC & the credit services industry
We are the UK’s leading customer experience (CX) agency, carrying out in-depth 360° assessments of organisations customer experience delivery. In our 12 years of experience, we have developed a particular specialism working within the Credit Services industry and are delighted to be working with the CSA and many of its member organisations. This is a fascinating industry for customer experience – proving that treating customers fairly is vital in all circumstances.
Regardless of the good work and professionalism exhibited by CSA members, we know there can often be a negative perception of the credit services industry among customers. This can be problematic and a tough barrier to break when trying to forge long-term customer relationships and build trust and advocacy.
From our analysis, it shows that some CSA members provide a far better experience than some organisations outside the credit services industry. That is a point of growing importance given the nuances of our industry, and the negative press it has the potential to attract.
Businesses that are flexible and put their customers at the heart of their organisation are the ones that will have a competitive advantage, engendering long term loyalty, trust and most importantly advocacy.
The dawning realisation is, credit services organisations need to be delivering a higher-level customer experience than other types of service provider, outside the credit services industry. You need to compete with your customers’ general CX expectation levels, and you need to come out on top.
Credit services client testimonials
Just some of the good things our credit services clients say about our work
Find out more about the work we have done with Lowell Financial over the past five years and how we have been able to drive their business forward.
Let Investor in Customers help you
To understand how you could assess and enhance the customer experience your organisation delivers, please contact us today to arrange a meeting.
Thank you again for your interest.