To find out more please call 0800 024 8895

A decade of driving business success.

Investor in Customers has been operating since 2006 and is trusted by a wide variety of businesses to:

  • Uncover insights
  • Identify service issues
  • Drive improvement
  • Reward best practice
  • Provide bespoke support

We've already surveyed over 2 million people and accredited more than 250 businesses with the IIC Award. Your company could be next.

Here's what our clients say...

95% say we make everything as straightforward as possible.

92% agree we provide good on-going service and support, helping make sure their IIC assessment delivers measurable results.

95% of our clients recommend us. Here's why:

  • The credible, excellence of the insights
  • Ease and cost efficiency of the service
  • Strategic business benefits
  • The endorsement of the Investor in Customers Award

Meet the team.

John Moret, Chairman.

John has been on the IIC board since 2007, but stepped up to Non-Executive Chairman in 2010. He initially joined us following his first dealings with the company when, as Sales & Marketing Director at Suffolk Life, he was responsible for placing the first order for an IIC assessment in 2006. He was so impressed with the extent and usefulness of the feedback that he invested in the company. He runs his own consultancy MoretoSIPPs and is non-executive chair of an advisory business, Intelligent Pensions. He also chairs The Pensions Network.

Tony Barritt, Managing Director.

Tony, MD since 2015, has more than 30-years' experience implementing change and business strategy within different sectors. He was Marketing Director of Video Arts (the John Cleese training film business) for more than 15-years. Whist there he participated in a management buy-out before leaving to set up his own business consultancy. Prior to joining IIC in 2011, Tony worked with Business Link to provide advice to SME’s in Essex and managed the East of England information contact centre.

Tony is a Certified Net Promoter® Associate, with experience of developing and implementing customer experience programmes in a variety of organisations.

Outside work Tony is passionate about sport, sadly spending more time watching than playing these days! He takes a great interest in his local community being the Chair of Governors at Roding Valley High School and President of Loughton Cricket Club.

Sandy Bryson, Director. 

Sandy has spent over 30 years in the Financial Services sector in various administration, technical, sales, consultative and managerial roles. He was the Managing Director of 3 national financial planning companies before joining IIC 4 years ago. He has always been passionate about customer and staff engagement and helping people to grow their businesses from his previous experiences  - now enhanced further by using the IIC methodology.

He is equally passionate about the outdoors and all sport, participating and watching, but Arsenal FC and golf are particular favourites. Living near Celtic Manor, South Wales,  is therefore not a surprise!  

David Lee, Non-Executive Director of IIC.
David has a strong background in financial services and brings a wealth of SME board experience to IIC. David set up the financial services product rating firm Defaqto and was instrumental in the success and industry wide acceptance of its five star rating.

David also has a background in data management and data handling system development.
Sharon Clapp, Head of Customer Experience.
Sharon has worked with IIC since 2011, starting as Marketing Manager, before being promoted to her current role in 2015. She heads up both the marketing and assessment teams, along with assisting Tony in the day-to-day running of the business.

Much of her previous career has been spent in the travel industry before moving into marketing.
Lisa Kruger, Customer Service Executive.
Lisa has been with IIC since 2015, having joined the company initially on a part-time basis, and then taking on a permanent role in 2016. Her primary function encompasses interacting with the Client Designated Lead in ensuring that Client Assessments are taken through the complete lifecycle – from requirements, to implementation, to live, to close.

Lisa brings over 25 years customer-centric experience to IIC – initially in IT, and subsequently in retail.
Kirsty Walden, Data Analyst and Customer Service Executive.
Kirsty has been with IIC since the start of 2016. As well as assisting the rest of the team with customer queries and relationships, she analyses the assessment data upon survey completion and prepares feedback and recommendations for our customers.

Prior to IIC, Kirsty has always worked closely with customers and finds it fascinating analysing what customers, across a broad range of fields, truly think and have to say.

Our ambition.

To be recognised as the authority which sets the standard for UK customer experience – providing the Award and customer truths that companies aspire to gain, helping improve customer experience for all.

Our brand values.

  • Understanding – we're open, we listen, learn and walk in your shoes
  • Personal – we're warm, easy to do business with, flexible in our approach
  • Experts – we're knowledgeable, authentic, we set the benchmark
  • Trustworthy – we're honest, accurate and independent, we keep our promises