In the endless quest for customer retention, companies often rely on tried-and-true tactics to retain their customers.
Customer Experience programmes
INVEST IN YOUR CUSTOMERS
It’s hard to know what aspects of Customer Experience to focus on as an organisation. There are many different routes to take, and it’s hard to know if you’re picking the right ones.
In addition to that, having an in-house Customer Experience and or Customer focused insight team can be costly and hard to justify.
iic solution
At IIC, we offer a wide range of services that can provide you with a modular and fully managed CX programme. You can have access to all or some of the services below, safe in the knowledge that you are getting complete independence and value for money, along with the highest quality CX guidance.
OUR FULL RANGE OF INSIGHT PRODUCTS INCLUDE
Customer 360 (snap-shot): Our yearly wide-ranging full CX assessment resulting in a bronze, silver or gold accreditation.
Customer 360 (always on): Our ‘always on’ CX assessment allowing you to keep a real-time eye on the experience you are offering. Can also result in a bronze, silver or gold accreditation.
Employee 360: Understand the experience you are offering to your employees with our ‘always on’ surveying and insight model.
Leadership 360: Understand the experience you are offering to your leaders with our ‘always on’ surveying and insight model.
Consumer Duty Assessment: Assess your Consumer Duty preparedness internally through key business driver analysis, or through your consumer outcomes with our assessment.
CX Maturity Assessment: Understand how well developed the customer culture of your business is, through assessment versus key drivers of customer culture.
Net Promoter Score (NPS): Outsource your NPS surveying to us, removing the need for internal recourse and cost to be allocated to your measurement.
Customer Effort Score (CES): Outsource your CES surveying to us, removing the need for internal recourse and cost to be allocated to your measurement.
Customer Satisfaction (CSAT): Outsource your CSAT surveying to us, removing the need for internal recourse and cost to be allocated to your measurement.
OUR FULL RANGE OF IMPROVEMENT PRODUCTS INCLUDE:
Sales Training: We’ll develop your sales skills through highly bespoke training programmes. Through analysis and adjustment of your ways of working you'll deliver better transactions with your customer – in offline and online environments.
Ambassador Programme: An integral part of employee engagement - our award winning training programme will upskill the members of your organisation that have the potential to be your most inspiring brand advocates.
CX mentoring: Alongside our partners, we’ll develop bespoke training programmes that enable you to energise and empower your employees and build trust with your customers.
Advice & Guidance: Real change comes from the inside. Our team of experts will work with you to build a positive workplace culture and a cohesive identity that will power you towards hitting your strategic goals.
Closed Loop Implementation: Knowing how your customers rate you is part of the plan but following up on those ratings – good and bad – is an essential part of business success. We’ll guide you on implementing a plan to capture feedback in a timely manner.
Customer Journey Mapping: Developing a smooth customer journey is no mean feat, and may require investment and internal change. Deliver it well however, and you have solved one of the most frequently criticised areas of customer experience. We can
re-model the journey to place your customer at the heart.
Marketing Strategy: Ensuring that your brand promise is delivered through every touchpoint is vital. Our highly skilled brand and creative strategists will ensure that all of your marketing – off and online – is truly integrated and mirror your customer-centric ambitions
Customer Purpose: A joined up and effective brand experience is the Holy Grail for most marketers. We strongly believe that brand and customer purpose are intrinsically linked. We’ll work with you to develop a customer purpose that really packs the punch.
Clients Reviews
We have worked with iiC for over 4 years now, the team are incredibly knowledgeable, supportive and flexible and really work with you to help to make the assessment process as straightforward as possible. The in-depth analysis and insight obtained from the assessment is really valuable to help you understand any areas for improvement and to remain focussed on continuous improvement.
The scale and depth of insight provided through an IIC survey is invaluable. It highlights what you are doing well, and exactly how you can improve customer experience.
Investor in Customers as a team and as a process are highly recommended. As to be expected they are very customer focussed and approachable and guide you through all stages of the survey process and subsequent results with the minimum of fuss.
I have always found the team at IIC knowledgeable and passionate about what they do. They have made the assessment process very simple and more importantly have provided us with valuable interdependent feedback, that we can use.
I would highly recommend IIC to any company serious about excellent service. Its a very thorough survey, and to get a 360 degree view on the customer experience is invaluable, no matter how big or small your company is.
Everything was made as user friendly as possible for us, and ultimately I believe led to our success. It is truly heartening to see an organisation like IIC practice what they preach - they place us as the customer, at the centre of all that they do
Investor in Customers is now widely recognised as the benchmark to articulate the delivery of customer satisfaction
IIC help us to develop both our external customer relationships and internal culture. I'm really pleased with the way that we are challenged to make necessary changes to our mindset and processes
We found IIC’s assessment to be extremely thorough, with the four principled, 16-themed approach resulting in very detailed feedback. The findings have enabled us to clearly see what we are doing well, and where we can do even better, making what they do great value for money
We find the IIC process highly useful. It tracks our progress, identifies if our staff and management are aligned with our customer objectives. We also love the fact that it is statistically significant and objective
Delivering exceptional client service is at the heart of our business. The assessment process and customer journey mapping work we've undertaken with IIC has been invaluable in providing independent insight into how we can continually improve our business. It is a powerful, recognised accreditation, which we actively use in the marketplace.
In the last 10 months we have been fortunate enough to receive 5 awards from our peers within the insurance industry. One area that sets us apart from our competition, and was mentioned by the judges, is our relationship with IIC. For us this is a clear differentiator from our competition and is solid evidence of the service that we deliver to our clients. It's easy to say you deliver good customer service - we can prove it
Having worked with Investor in Customers on previous customer engagement activities, Tandem were keen to take advantage of the opportunity to work with IIC in relation to the new Consumer Duty Principle. The output from these initial surveys has been used to support our internal assessment against the four outcomes.
The whole process has been seamless, with IIC taking responsibility for the communication and gathering of responses.
Meet the Team
Tony Barritt
Managing Director
James Edmonds
Customer Experience Director
Sharon Clapp
Head of Customer Experience
Kirsty Kelly
Data Analyst and Customer Experience Executive
Lisa Kruger
Customer Experience Project Manager
John Moret
Chairman
Guy Vanner
Non-Executive Director
David Lee
Non-Executive Director
Book A Meeting
Book a meeting with James to discuss...
- How you are measuring and evidencing your Consumer Duty and Four Outcome performance
- Your current customer and employee experiences
- How Investor in Customers can help you
- Any questions or queries you may have
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