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Medicash, the oldest health cash plan provider in the UK today (and one of Investor in Customers oldest clients), offers a wide range of affordable and flexible healthcare plans for both individuals and employers. Over the last seven years the company has seen a momentous re...
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The 4th industrial revolution: Talking ‘bout my generation!James is a millennial. He works in finance and lives his life fast-paced and on-demand. Everything happens at the touch of a button, from Alexa to Apps, connectivity and convenience channels through his phone.Under...
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Why top brands choose IIC

November 20, 2020
67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be remarkable by delivering a better experience. We know that you want to give your customers exceptional service, so they stay longer, buy m...
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How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An independent evaluation of your client/customer experience levels will help you acquire the insights needed to drive business performance whi...
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Based on more than 14 years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising. Why is this no surprise? Our data highlights that the misalignment between customer, employee and manager perspectives is a commo...
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Digital transformation has become an essential strategy in streamlining businesses to achieve increased productivity and efficiency. Thanks to Covid-19, the need for increased digitisation has accelerated, and companies are seeing the need for rapid implementation to provide...
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Those who shout loudest get the most attention, and this is never more true than when it comes to your customers. First, there’s the frequent buyer; wanting your undivided attention which you give them because they are loyal and generate profits for your business.Seco...
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What gets measured gets done

October 16, 2020

It’s a common phrase but so true to fulfil your goals. Let’s start with a couple of questions: 1. How do you measure the value of your customer experience?2. Can you quantify it in terms of revenue and profit? Demonstrating the importance of #customerexperience ...
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Age Partnership, for the 8th consecutive year, have been awarded the prestigious Investor in Customers (IIC) Gold award for Customer Experience. The award-winning retirement specialists, based in Leeds, strive to offer the highest levels of customer service, and they turn to...
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Many organisations make bold claims on the website or on social media about how good they are at customer service, but how do they prove it? How can they show that their customers truly are at the forefront of their thoughts? When Denise Crossley, CEO of Lantern Debt Recover...
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