CX Digest by Investor in Customers


CX Digest - July 2019

July 22, 2019
Whilst Customer Experience (CX) is by no means a new business discipline, the act of CX transformation is often shrouded in misconception as to the extent of what it involves. Cursory box-ticking and half measures can provide the board with a warm and fuzzy feeling that CX i...
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CX Digest - June 2019

June 17, 2019
Welcome to another IIC digest. Digital transformation is a big talking point at the moment. So much of today’s customer experience (CX) happens digitally. Technology has, and still is, revolutionising the way consumers and businesses engage and transact. Companies are cont...
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CX Digest - May 2019

May 7, 2019
Welcome to another CX Digest. This month we touch upon employee engagement and discuss how vital it is for a robust and successful CX. A disengaged workforce will never be able to create a great customer experience. If your employees are demotivated, unhappy and feel underva...
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Welcome to another CX Digest. In the current climate with budgets being squeezed and every bit of spend needing to be justified, selling a customer experience (CX) programme internally can be tough. Numbers drive investment and board members need proof that investing in cust...
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Welcome to another CX Digest. It's no surprise businesses have approached 2019 with conservative caution, given the current economic climate. Navigating the unknown is proving hugely difficult for businesses and for some it has created something of an impasse - cutting or wi...
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