It was time for a change
As the leading Customer Experience Agency, we know only too well the importance of staying current and being immediately visually engaging. So, we have refreshed our identity and created new modern, enticing, marketing collateral to help build our brand awareness.
IIC has enjoyed a long-standing relationship with innovative brand, creative and digital agency Mr B & Friends who completed the brand refresh project for us. The Bristol based agency worked with us to develop new brand guidelines, refreshed logos, new Investor in Customers Award assets, social and website graphics, built a new image library, created new email, slide and social media templates in addition to other marketing collateral. Our new brand toolkit introduces fresh colours and iconography making us truly stand out.
Everyone involved in the project is very excited to see it come alive and think it truly reflects the pioneering and insightful ethos of IIC.
Account Director Had Armitstead of Mr B & Friends said: “We have been delighted to work with Investor in Customers on the refresh of their brand, laying the foundations for them to further develop the business with some key additional marketing tools”.
Designer Nathan Crosby said: “Investor in Customers are an established and well-respected organisation and as such need a creative toolkit to allow them to go to market with a more impactful look and feel. Our focus has been to use our branding expertise to help them to increase their visibility and distinguish themselves within the market.”
Vicky Hales, Associate Marketing Director for IIC says: “The new creative suite gives the business a strong visual standout and personality that will really elevate the exciting marketing campaigns launching this Autumn, ensuring the business can continue to excel in the modern CX market.”
Our MD, Tony Barritt, summarises it perfectly: “The brand work was initiated because we practise what we preach – listening to our clients, acting upon their feedback and seeking continuous improvement. Refining our proposition to meet clients’ needs and delivering innovative solutions in a clear and memorable way, will enhance their experience and help us achieve our ambitious growth strategy.”
Let us know what you think of our new look! Contact us, as always, we welcome your feedback.