Recently, we've been made aware of a large UK company that does just this…but via paper surveys, which need to be completed there and then and handed to the office manager.
Many of the workforce, unsurprisingly, admitted to just shoving the survey back in its envelope and handing it in incomplete, or just marking anything down so they could get out of the door as soon as possible.
What's worse is that this employee feedback scheme has been in place for well over a decade, and staff that have worked there that long have highlighted that they've never seen a single change implemented thanks to their responses, "so what's the point?"
If that wasn't bad enough, it's also been reported that, once these surveys eventually make their way back to HQ, only a handful are checked from each office batch – the others are simply binned.
So, really – what is the point?
Think of all the money that has cost the company to even just launch the survey in the first place. The time spent by the in-house marketing team to devise the questions; the printing; the distribution; the time out of each employees' working day…
But there is a better way of collecting employee feedback. Working with an independent and external consultant, such as Investor in Customers, would allow you to send out individual surveys to your staff – by email, paper survey, or by company intranet. It would be completely anonymous and EVERY answer would be noted, so you can get an accurate result each year.
All you need to do is take the feedback on board.