Making the most of IIC

Here are some simple ways to make the most of your 12 month logo license, ensuring your clients, competitors and prospective clients see your customer service award.

Display the logo on your website
Ask your website administrator to include the IIC logo in a position where it will be seen, along the header or featured in the footer of your site. Take a look at Headwater Holidays website here, as an example of displaying your IIC award proudly and prominently.

Email signature and letter headers
It's easy to add a new logo to your email signatures and to add your accreditation stamp onto your business paper or even compliment slips. This is a simple way to show your accreditation without even thinking about it. Some also include a short blub on IIC to explain the accreditation a little further:

Investor in Customers (IIC) is an independent assessment organisation that conducts rigorous benchmarking exercises to show customer satisfaction levels for businesses. These exercises determine the quality of client service, grading the results at one, two, or three stars.

Use your promotional one-pager
As standard, we now offer a promotional one-pager at the end of your IIC assessment to compliment the PR efforts. It pulls out the best of your customer and staff comments as well as your best scoring questions, making it ideal to show your prospect clients in meetings, or even to use as a template when talking about your current customers and what they think of you. You can see an example of a one-pager on Capital Asset Management's website where they use it as an example of customer testimonials, here.

If you haven't got your one-pager, and would like one please get in touch.

Include IIC in your 'about us'
Prospective clients want to know more about you, so make sure you include some information on IIC under your 'about us' page. Many of our clients have separate pages on their IIC accreditation and what it means in their business. A few great examples include Bytes Technology, Axa Wealth, Headwater Holidays, Dentons Pensions, and World Challenge.