By carrying out our independent benchmarking exercise we offer you a universal and commercially valuable award as an "Investor in Customers".
When you have successfully completed the assessment process you can use the IIC branding freely for promotional purposes, telling clients and prospects that they should be doing business with you because you value customer relationships.
The award is based on the insights of customers and employees, adding vital credibility in the eyes of your clients and potentials. The award itself acts as a testimonial showing your ongoing commitment to your customers, and gives you invaluable commercial advantages because the process itself means you gather powerful insight into what your customers and your employees really think about your business.
*Research studies show that if a company can convert 1% of its customers into "advocates" profits will increase by 5%. Source: Reichheld's study for Bain & Co over 10 years with 50 US companies, replicated in Europe by Dr Pierre Chenet.