From humble beginnings in 2006, Investor in Customers
has grown to be one of the UK’s leading customer experience consultancies.
IIC was conceived and executed by Neil Craig and Charlie Williams, famously described by one client as "two blokes and a laptop".
The business model is designed to help companies harness the
power of improved customer experience – inside and outside
the organisation.
Today, IIC is trusted by a wealth of SME’s, blue chip companies and consumer brands to deliver insight into their customers’ experience.
Here’s our highlights since 2006:
| May 2006 | Company set up by Neil Craig |
| Aug 2006 | Charlie Williams joins the company |
| Nov 2006 | First award Suffolk Life – 2 stars |
| March 2007 | First Outsource client: Capita Hartshead |
| July 2007 | First 3 star award Investment Quorum |
| Feb 2008 | First IT clients: Bytes Technology / Double Take Solutions |
| July 2008 | First recruitment agency: pfj |
| Sept 2008 | First food & drink brand: Wrigley |
| Dec 2008 | First engineering company: Hayward Tyler |
| Oct 2010 | Northern Regional Manager appointed (Danny Pickering) |
| Jan 2011 |
First travel company: Exodus Travels In-house marketing team set up in Sidmouth |
| Feb 2011 |
First overseas client: Management Centre Turkey First accountancy practice: Clough & Co |
| March 2011 | 50th client: Thatchers Cider |
| April 2011 | John Moret appointed non-executive Chairman of IIC |
| Dec 2011 | First utilities: Contract Natural Gas |
| May 2011 |
IIC holds first client conference IIC moves to bigger premises Nearly doubles sales on previous company year |
| Nov 2011 | Client Relationship Manager appointed (Tony Barritt) |
| Feb 2012 | IIC opens London Office |
| March 2012 | Charlie and Tony become Certified Net Promoter® Practitioners |
| April 2012 | We win our first training contract – another first for Suffolk Life |
| May 2012 | More than doubles sales on previous company year |
| June 2012 | Launches new brand, website and host second client conference |